A US or Canada lead who just filled a form is hot for a few minutes — and is messaging 3 agents at once. Whoever replies first and well keeps them. Here's the script, without sounding like a desperate salesperson.
The rule: reply in under 5 minutes
The odds of connecting with a lead drop sharply after the first minutes. With foreign buyers it's worse: they compare several agents and areas. Speed + a well-crafted first message is half the deal.
What to say first (script)
- "Hi [name], I'm [you] with HOMIA in Puerto Vallarta. I saw you're interested in [area/property] — happy to help."
- Qualify with 2 questions: "Are you buying to live, vacation or invest?" and "What's your budget and timeline?"
- Get ahead of their fears (safety + fideicomiso) before they ask.
- Close with an appointment: "Does a 15-min video call tomorrow work to show you options?"
What you DON'T do: dump 20 listings or push. Qualify and book first — you send inventory AFTER you understand what they want.
Get ahead of their 2 fears
Every foreign buyer carries the same two doubts: "is it safe?" and "do I really own it if the bank holds the title?". Keep the links handy to send and ease the fear right away.
Guide: how to answer about safety Guide: the fideicomiso in 3 minutesReady to work with HOMIA?
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Informational content for real estate professionals. Not legal, tax or financial advice. Confirm figures with a local notary/accountant.